News

The BBSA Trade Show, the UK's only trade exhibition for the solar shading industry, has unveiled a striking new look ahead of its return in October 2027.

The clean and contemporary design reflects the ongoing rebrand of the British Blind and Shutter Association (BBSA), ensuring the show’s identity matches the forward-thinking industry it represents.

The striking new colours already feature on the exhibition website and the updated branding will soon appear across all materials, digital platforms and promotional activity in the lead-up to the event.

It comes as demand for exhibition space continues to grow, with 90% of the available space already sold. The strong response from businesses in booking space highlights the exhibition’s value as a place to network, see product launches, learn about business development and take part in industry collaboration.

Ben Kirsch, chair of the BBSA Trade Show’s exhibition working group, said: "The BBSA Show has built an outstanding reputation over many years and as the industry and BBSA looks to the future, it is time for the exhibition to do the same.

“The response from exhibitors has been incredibly positive and with 90% of the exhibition space already sold, it's clear there's real excitement building for the 2027 event.

“We look forward to welcoming exhibitors and visitors to what promises to be our biggest and best show yet."

Taking place at the Coventry Building Society Arena from October 17-19, 2027, the BBSA Trade Show will bring together manufacturers, suppliers, installers and industry professionals from across the sector.

Visitors will have the opportunity to discover the latest products, technologies and trends while making valuable business connections.

Information on how visitors can book to attend will follow.